Treasure Keep: An Introductory Guide
Vault Mechanics and the Heart Circle Connection
As of last week, the Sonic Blockchain officially went public, an event which meant Treasure Keep wasn’t very far behind.
The goal was to get Treasure Keep launched as close to the Sonic public release as possible, and that mission was successful, as it only took our team 6 days.
It may not seem like that big of a deal given that tokens - especially memecoins - are launched every hour of every day lately, to little or no consequence. However, Treasure Keep not only represents a personal milestone (as I’ve been in the crypto space for going on 8 years and always wanted to launch a project like this), but the next phase in the roadmap for Heart Circle as well.
So what exactly is Treasure Keep, how does it fit into the wider scheme of things, and why should you even care? All of that, and more, is covered in this article.
Something New: a Story-Driven Memecoin With Utility
As I predicted a while ago, memecoins are an important part of the crypto landscape and serve as catalysts for community, entertainment, and speculation.
Of course, the quality of these tokens varies quite a bit, and many aren’t technically “memes,” so much as they are interesting or funny brands with strong community’s, the value of which is represented by the token they associate with. Treasure Keep will fall into this latter category.
However there will be some notable differences. Treasure Keep can be treated as a simple memecoin on the surface, offered up purely for entertainment purposes, but there is a lot going on beneath the surface for anyone looking for a richer experience.
Memecoin: Treasure Keep will rollout a series of extremely memeable characters, concepts, and sayings. The project is represented by several original characters, specifically Shayna (a Heart Knight, who guards the Vault), and Borpo (a baby dragon). Expect shenanigans.
Story / Cultcoin: Playing off of this, Treasure Keep is part of Heart Circle and the Meridian Universe. The original keep design and its lore are close to two decades old and the keep itself will be featured or mentioned in various upcoming works, and will also enjoy its own merch line on Heart Circle (more on that below).
Utility Coin: Treasure Keep has three key branches of utility, serving different communities and goals.
To start, the biggest one will be to support the Sonic Blockchain and its ecosystem. Fantom, the predicessor of Sonic, is the chain I credit the most with helping me get into crypto. Though arguably in the end I’ve made more on Avalanche and Ethereum, it was on Fantom that I originally made great gains and learned the ropes of defi. I always bless those who bless me, so part of Treasure Keep’s mission is to bolster the Sonic ecosystem, which is where the Vault comes into play.
The next branch of utility would be supporting Heart Circle. At present, it’s the other way around: Heart Circle helps power and support Treasure Keep with funding and manpower, however as Treasure Keep grows and the flywheel we designed takes off, both platforms will feed each other, so the success of one will lead to the success of the other. This means everyone who is invested in either ecosystem wins.
The final branch of utility is covered in greater detail below, but can be summed up as a hyperniche but potentially very lucrative AI SaaS platform, which we expect to launch between 12 and 18 months from today, but no hard timeframe is available as of yet.
AI Coin (The Endgame): As mentioned in the Utility point above, there is a strong AI aspect to Treasure Keep. Much of the research put into the token, along with parts of the token contract, website, graphics, and other assets, was developed with the assistance of AI. More importantly, Treasure Keep will evolve into a full-scale AI utility token, its value tied to a Compliance as a Service SaaS platform that will leverage the power of AI to scan and validate a range of government, financial, and medical documentation for businesses, agencies, nonprofits, and medical establishments, in order for them to streamline their compliance processes. The initial groundwork for this has already been laid, and it looks extremely promising.
One of the important points to note about Treasure Keep is its “success” is guaranteed, at least in the sense of support. The problem with so many crypto projects is their staying power - even once massive projects get completely abandoned, to say nothing of the innumerable utility tokens, defi platforms, and memecoins that just fade into the abyss.
Treasure Keep is different. It is already backed by a rock solid team (and myself), and needs no additional funding, although Heart Circle will be undergoing an investment round in the not too distant future and that would of course benefit Treasure Keep.
Needless to say, the project will not be abandoned. What that means for price action or token value is anyone’s guess, and is not really our concern. However, for investors or speculators looking for a long term project that will receive ongoing updates, support, and entertaining plot twists, this is the one to keep your eye on.
The Treasure Keep Vault: Centralized Liquidity Management
A major part of the initial utility behind Treasure Keep resides with the Vault.
The concept here is simple: the Vault is essentially an actively managed Treasury Wallet. However, instead of the management focused on supporting Treasure Keep, it is more so concerned with supporting the Sonic ecosystem at large.
Treasure Keep’s mission in this regard is to facilitate the Sonic migration, providing a hint of stability and reassurance for protocols and investors. It is also a means of attracting liquidity to Sonic and its many protocols.
Essentially, Treasure Keep will use revenue generated via Heart Circle to maintain this Treasury wallet, strategically “investing” in other tokens on Sonic, but NOT its own token. So we will not be performing “buybacks” (as this would come close to Treasure Keep being classified as a security in the United States).
These investments will be tiny at first, but will scale as Treasure Keep grows. So the more revenue that Heart Circle brings in, and the higher the token price of Treasure Keep, the larger these investments will be.
Furthermore, the goal of these positions or strategic investments is not to sell them at our convenience for a profit. Rather, we are holding ourselves to a strict system whereby we can only sell a maximum of 10% of a given position in a calendar month.
To illustrate, if we purchase $100 worth of a token in January and its value doubles the following week, we can only “sell off” a maximum of $20 worth of that token in a 30 day period, and so on.
The intent is not really to sell at all, but ultimately growing the Treasure Keep vault (increasing positions in Sonic, USDC, etc.) benefits everyone, as these funds may be used down the road for airdrops, giveaways, etc.
The original idea of the Vault was a “liquidity blackhole,” and that is still the mindset we are keeping to. When we stash something in the Vault, think of it as treasure lost in a sea of gold in some dragon’s lair. It’s in there somewhere but who knows if it will ever see the light of day again and to get it out may require fending off a beast or two.
To start, Treasure Keep will be making investments in the $5 - $20 range. As we scale, these numbers will increase proportionally to the revenue we bring in, whether through Heart Circle, the AI SaaS platform, or other means.
It should be noted that these investments are managed by our team, who have a history of financial and business success. This is a centralized system, so while we will be asking for community input on what to invest in, the final decision will always rest with our team.
Whenever Treasure Keep tosses some tokens in the Vault, there will be an announcement on Twitter / X.
FWIW, I’m a big proponent of decentralized finance, naturally. I’ve been into defi pretty much since defi became a thing.
However, the idea that ALL OF CRYPTO should be decentralized and permissionless is somewhat unrealistic and counterproductive. At the end of the day, when crypto finally goes truly mainstream, I believe there will be a healthy mix of both decentralized and centralized systems, which will give people options depending on their comfort level.
That being said, being in defi for so long as allowed me to recognize some of the drawnbacks of decentralized systems, including DAOs, which by and large have been a shitshow.1
While there is a chance that Treasure Keep will go fully decentralized at some point in the future, that is not something we’re readily entertaining at the moment. In that regard, Treasure Keep is a centralized project.
What does that mean, exactly?
For our purposes here, it basically means that all of the key decisions as it pertains to the direction and evolution of the token will be decided by my team and I. Of course we will take feedback from the community, but ultimately, the creative direction and major decisions of the protocol will be handled by our team. There is no DAO. There will not be “community votes,” and such.
Why? Well from my experience most of this stuff creates unnecessary drama and in many cases actually ruins projects. Pointless votes (often cast by people who have no background in business, marketing, or finance), deciding how treasuries are spent or what chains to hop to, or how to do marketing or some other critical thing.
It’s a lot of nonsense and doesn’t often result in meaningful value being added to the token or protocol.
UPDATE *** 1/3/2025
As for how the token itself is managed, liquidity is locked. (Transaction: https://sonicscan.org/tx/0x9452b698566905c2cfd1b7b40a950838720691c9b541a982e8a673706d280d7b). Right now, our initial pool is on Equalizer.2
Scaling Together: Heart Circle and Treasure Keep
This is where things get really exciting.
Heart Circle is a massive project, to say the least. Decades in the making and with a ton of potential, the store and its small but growing ecosystem holds a lot of promise.
Since launch, Heart Circle has generated thousands of dollars and is performing slightly ahead of our initial projections. Given that marketing has not yet started and many of the product lines haven’t even launched yet, this is extremely bullish.
Our aim is for Heart Circle to be at minimum a million dollar entity within the next five years, and that is our conservative goal.
A new article will be coming out soon that expands on Heart Circle’s mission and some behind the scenes info on how we design our products, but it’s enough to know for those interested in Treasure Keep that Heart Circle’s success is your success.
There’s a lot to unpack there though.
Heart Circle’s mission, in part, is spreading joy, love, and empowerment through intentionally crafted clothing, accessories, and art. We have several “sub brands” or lines that cater to different tastes and niches, all of which draw from a repository of original material. One of those lines is Treasure Keep!
Treasure Keep has its own Collection on Heart Circle. Not only will the products in this collection tie into the lore, memes, and other concepts we introduce, but this special collection directly supports the Vault. 20% of all gross revenue generated from the items in this collection will go toward Vault investments. Compare that to the 2% - 5% of gross revenue that the entire store generates, which is allocated for this purpose.
So this "merch line”3 will be important for accelerating the growth of Treasure Keep and its community.
Here’s where it gets interesting though. Heart Circle has an Affiliate Program and also an Artist / Creator program (DM me for more information).
Anyone interested in either Treasure Keep or Heart Circle can easily apply to become an affiliate, which means that you can earn actual United States currency for promoting / selling any and all products on Heart Circle (not just the items in the Treasure Keep Collection). Furthermore, for creators and artists, you can enquire about becoming a featured creator on Heart Circle and have your own collection of posters and merch with your art, where you can make lifetime comissions AND profit from your affiliate link.
So let’s break this down. Theoretically, anyone interested could invest in the Treasure Keep token, and assist in driving its value by promoting and selling Heart Circle merch, which not only funnels revenue to the Vault, but also puts money directly in your pocket.
Also this isn’t some wild concept we have planned to launch in some nebulous time in the future. This is live and fully operational RIGHT NOW.
Why are you even still reading this? Go forth and make money!4
In all seriousness, as the puzzle pieces begin to fall into place, it’s my hope everyone begins to pay attention. There are a lot of reasons why I’m building what I’m building, but a big part of it is because I love you and want you to prosper in every possible way.
AI and the Road Ahead
There’s still a lot of work to be done, however. Launch went well enough, Dexscreener is paid for, the website is live, so the groundwork for the actual token has been laid.
Soon we will make our first announcement as to the first Vault investment. Our whitepaper / litepaper / roadmap will be released soon (~1 month or so), and other parts of the website will be built out. We’re deliberating on when and if we will be releasing a telegram / discord, but neither is coming in the short term as we feel X is the place to be. Our DMs are open and I’m very accessible, so feel free to reach out to us there.
The big item I know many are interested in is the AI component of Treasure Keep. Right now, for very obvious reasons, things will remain fairly hush hush. Once the initial viable product is ready and the stage has been set, new parts of the website will be built out and a taste of what’s to come will be available.
We’re extremely excited about this part of things, so we are aiming to provide some hints and teasers within the next couple of months. You can’t rush greatness though, and we’re not going anywhere, so don’t expect a rushed release or any kind of a timeline just yet. There’s more than enough to sink your teeth into at the moment anyway.
A big thank you to everyone who has supported me to this point, as well as the Heart Circle team for their mindset and dedication to the vision.
As always, big things planned. I hope you will come along for the ride.
Project Links and Resources:
Official Treasure Keep Twitter
Heart Circle Treasure Keep Official Collection
Buy Treasure Keep on Equalizer Exchange
Treasure Keep Token CA: 0x1Ecfa7a6434159217AEB4f1594830eA7F9Cb8d40
Bridge WETH and USDC From Ethereum to Sonic (With Sonic Gateway)
I’ve seen at least 3 otherwise decent crypto protocols / tokens crash and burn because of their DAO. The concept of a DAO is ambitious and has its place in the landscape of defi, but due to the lack of investory savvy and overall knowledge of finance in general among many crypto users (including devs), many DAOs are actually a major hinderance for projects big and small. We’re not a DAO, and we will be better for it, at least for now.
Worth noting, there is no “team allocation,” “marketing wallet,” “dev wallet,” “dev allocation,” or any of the other usual insanity that permeates so many projects. In full transparency, the Vault holds a large portion of the supply, which will be used to seed liquidity (possibly on other exchanges or even other chains or CEXs) and for community giveaways and airdrops. That’s it.
This “merch line” will include far more than the usual t-shirts, caps, and stickers. We plan on releasing a huge range of products, including deskmats, posters, uniforms, jackets, wallets, and even energy-infused amulets, if you can believe that.
Not financial advice :)