Introducing Heart Circle
A brand new digital experience
TLDL: I’m launching a brand designed to accelerate the spread of whitehearted thought and positive living, supported by a robust online store, and acting as a launchpad for creatives and a variety of immersive digital experiences. This brand ecosystem will include a built in affiliate and royalty system, its own token, and a rich story-driven universe.
You have entered the Heart Circle!
Framework of the Collective
A network of creatives with a shared goal, to spread positive energy and elevate minds and hearts through art, fashion, the written word, and a wide catalog of unique products.
Heart Circle itself is the latest incarnation of a series of business entities and organizations spanning multiple decades. Like the art itself, Heart Circle is not the product of any one individual but is channeled from the collective ether. The idea transcends us, it exists apart from us, as all great Works transcend the men and women who conjure them into the physical.
The Mission
The world is rapidly changing, old systems are falling away. The very nature of business is even shifting. Financial constructs that have stood in place for hundreds of years are finally being called into question. A shift is underway.
We want to get ahead of that shift. Or help bring it about.
On the surface, Heart Circle resembles a typical eCommerce outfit. An online store with familiar components: secure checkout, lots of products and payment options, social media integrations.
Underneath the surface however, there’s a whole lot more to discover. Years of market research, hundreds of unique anime designs, a mountain of lore, inspiration from obscure retro fashion movements, crypto elements, netspi themes, and a healthy dash of metaphysics. Put it all together and you get something more than an online store for anime decor and cute fashion, but a brand new platform where members can follow along on a journey of fun and self-discovery.
The mission has always been clear: spread joy while showing others the value of self-awareness, beauty, and truth. Offer the whitepill, in as many forms as possible, to as many people as possible. The Second Renaissance.
Art and Beauty
There is a connection between beauty and power. Before modernism psyopped everyone into believing that everything - including beauty - is subjective, it was widely understood that aesthetics were valuable.
This holds true both physically and spiritually.
Society has rejected the science of aesthetics for quite a while now, and it has resulted in an overall deterioration of morals and common sense.
All of this is connected. You can’t deny fundamental facets of reality and expect positive outcomes.
Heart Circle is rooted in spiritual reality, as are all of my projects, and as such, art and beauty play an important role. Aesthetics are paramount, and for this I’m sparing no expense.
Whether it’s through cute anime designs that evoke a sense of nostalgia or clothing that highlights, rather than reduces, our natural aesthetic qualities, we aim to to promote a comfortable vibe that is rooted in positivity.
Another goal we have is letting people know that it’s OK to appreciate beauty. You can reject modernism and stop pretending to enjoy the ugly, chaotic, and diseased Globalist-coded garbage that currently plagues popular media and the arts.
Heart Circle is unapologetically pro beauty, pro aesthetics, pro vibrancy and power. Standards matter and this is a stance we will not waver from.
The Meridian Connection
Underpinning the artistic direction of the entire project, there is Meridian. For our purposes here, I’m using the term “Meridian” to refer to the collective mass of characters, locations, stories, and lore that I (and others) have been working on for the better part of 30 years.
While I intend on collaborating with extant anime IPs for potential product collaborations, this isn’t the goal. There are already hundreds of places online where you can secure a Sword Art Online poster or DBZ hoodie.
Anime is our preferred medium for several reasons, but that doesn’t mean we will be relying on established anime IPs. We are doing our own thing, with hundreds of original characters and a range of sub-brands.
Since I was little, I have been compelled to tell this story. To quantify its many characters and systems, into something tangible for the benefit of all. I have at various points considered epic novels, comics, audiobooks, and even TCGs. While some or all of these things are still on the table, the scope of what I want to convey demanded more. 1
So we have arrived at the perfect solution, a robust eCommerce platform that will act as the nexus for all of the lore and characters. Their stories crystallized into various products, interconnected and so much more useful than just a book or just a comic or game.
This is a foundation for so much more to come. Not simply a store for mere merch, but Grand Central for an entire ecosystem of rich media and immersive experiences.2
Giving Back to the Network
Nothing great is ever built in isolation.
This especially holds true when building a digital system that not only requires the time and attention of others, but their money as well, in order to function. This is a critical, yet often overlooked, piece of the wider puzzle.
Most businesses, the vast majority, are typically concerned with enriching the owners. Yes they may provide a quality product, which then enriches the lives of those who obtain that product, but the energy dynamics here can easily skew out of balance if not carefully managed.
This is why so many businesses, especially larger ones, trend toward metaphysical destitution, which leaves a stale legacy.
Heart Circle was given life by the Network and will give back in a multitude of ways.
First, unlike so many startups and new businesses, we are building from the ground up with community enrichment in mind.
At launch, we have a full-fledged affiliate system that starts at a generous 17% commission with room to scale up to 30% or more. Spread the love, get rewarded. It’s that simple.
While we are already partnering with various artists and they are being compensated accordingly, we are also rolling out a dedicated royalty system. Artists and creatives will be able to apply to have their designs turned into products (if they align with our aesthetic and ethos), and those products will automatically pay out a commission to the artist, upon purchase, in perpetuity.
Artists who are a part of our community collecting royalties will also be able to earn as affiliates. In that regard, artists who are dedicated would be able to use Heart Circle as a launchpad or marketplace for their own art, gaining the benefit of the entire Collective. This includes any and all marketing and paid advertising that we will be doing, which to put it mildly, is going to be extensive and comprehensive.
Note that this does not apply to art alone (like posters), but t-shirts, hoodies, jackets, socks, and a wide variety of other apparel items, along with an extensive catalog of practical decor as well, such as pillows and blankets. Books and downloadables as well, such as phone backgrounds and digital stickers.
The product creation and all of the “messy” stuff is handled by our team - you simply reap the profits.
We are also sourcing models and influencers who want to help promote Heart Circle. We have a dedicated application for this as well and expect it to be a viable way for supporters in our ecosystem to make some extra money while having fun at the same time.
It doesn’t stop there, however.
There is a token.
It’s important to note here that I believe in the not too distant future, most serious businesses will have their own community or meme token. Certain business may employ tokens that will act like one part stock, one part rewards point system, one part reputation score or trust signal.
So in that respect, I don’t see this move as innovative. Only aligning with the inevitable before it actually comes to pass.
For our purposes here, this will simply be a fun project to tie Heart Circle into web3, with a unique model that will potentially support other projects in the space. The token, Treasure Keep, will enjoy its own IP as an extension of the Collective. It will have a fair launch, no ICO, and no presale. Just vibes.
Within weeks of officially launching, we will have more to offer the average investor than a great majority of other projects, both in and out of the crypto sphere.
Treasure Keep will be launching on Fantom’s new Sonic chain. Part of the utility of this token will be helping the Fantom ecosystem transition to Sonic, by supporting good projects, educating users, and providing liquidity / supporting positive price action. As the chain gets off the ground, Treasure Keep will act as a small but pivotal buffer, while also acting as a valuable ecosystem resource.3
I don’t want to give too much away, but for those who love a good Easter egg hunt, there are actually hidden opportunities nested within the Heart Circle ecosystem, and some of these are already live. Those who keep their eyes open will reap the rewards.
Phase 2
As massive a launch as this is, with a fully functioning eCommerce store, hundreds of products, an affiliate system, a token, and more… this is only the beginning.
Heart Circle after all is a platform, not just a store. It is to be a new hub of net culture, with a huge catalog of products that tie in with the Meridian universe.
Phase 2 will see the release of several mindfulness products that tie in with the characters and themes of Heart Circle, the return of eCommerce functionality on Digital Sages, the first book release in the Meridian universe, and a whole lot more. While no official date is set, much of this is going to be rolling out by this fall.
From day 1, however, Heart Circle is going to constantly evolve and offer a plethora of things to uncover and experience. New product releases will constantly drop, building onto the lore and giving context to the wider universe. Those who get involved stand to gain the most, as we will be rewarding supporters in numerous ways.
Ultimately, this is a labor of love that has been in the making for a long time, and I’m happy that it has finally come to fruition. Anyone reading this who is a fan of immersive fantasy, Network Spirituality, or even just cute t-shirts and decor, might get something out of Heart Circle. That is my hope, that as the weeks go on, we can build something unique that brings us together.
Want to support Heart Circle and stay up to date with the story and new product drops?
Follow Heart Circle on Twitter
Collab and Partnership Inquiries: hello@heartcircle.co
The artwork featured in our products will not be restricted to traditional anime, however. With a diverse set of artistic talent and a huge crop of source material to draw from, expect designs that range from early 2000’s net art, to video game inspired pixel art, and even some fantasy. For us, it’s the message and energy that’s most important, not necessarily the medium.
The Meridian connection runs deep and provides much of the inspiration for this entire operation. Plenty of resources on this will drop in the coming days, however some points must remain a mystery for the benefit of worldbuilding. For the curious, there will be plenty of meat to chew on of course.
The launch of the Treasure Keep token is not 100% dependent on the release of Sonic. We anticipate Sonic to go live in late summer or early fall of this year, but if it looks like Fantom is experiencing excessive delays or if there is a critical issue with the launch, Treasure Keep will instead reside on Ethereum (at least initially). We will clearly announce the release of the token with the proper contract address. Before this announcement, do not trust any token claiming to be Treasure Keep.